The 4200 Project – Saving the Great Salt Lake

What I Built: Creative Concepting, Campaign Branding, Website Design, Social Posts
The Great Salt Lake is in danger of disappearing. I partnered with Utah Rivers Council to build awareness of a concrete objective: raising the surface of the lake to a healthy level of 4,200ft. To reinforce the goal, we used the zeros as a visual device: metaphorical binoculars to see the lake’s future. 

From start to finish, I created the visual concept for the campaign, and led the design of the final website.