Highland Electric Fleets

My Role
As the art director for this brand, I concepted and created the brand story, designed the website, built a visualization app and YouTube series that helped strengthen the brand focus.

The Brand
For Highland, its more than just bringing electric technology to bus fleets. Its about the working closely with the local community to simplify the fleet electrification process for transportation directors, so they can focus on the important things: the health and safety of children and their community.



We worked closely with the Highland team on strategy, visual identity, and voice to build a brand that translates electric fleet technology into a human story of serving the communities.