47G – Utah Aerospace Ecosystem

What I Built – Brand Concepts, Art Direction, Website, Brand Guidelines on ReadyMag, Internal Structure Presentations

Recognizing that attracting talent is the key to unlocking growth, we repositioned Utah as “America’s Deep Tech Frontier,” as the Brand Focus for this brand, and renamed the association 47G—a nod to the limits of human acceleration. The brand’s visual language nods to the technical visuals of space, and begins to speak to the ecosystem that 47G is building within Utah.

The result is a brand that’s transforming the perception of Utah into a premier ecosystem for emerging aerospace and defense technology.